Choosing a wet wipes package as a wholesaler is an important process. However, it is an underrated process despite it having a great impact.
The marker is drawn to different things and these are things you should be aware of. Certain packages will attract the market and others will turn your target market off.
In this article, we will give you 8 insights into the things you should consider during this process.
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Table of Contents
1. Branding.
In a world that has many sellers selling wet wipes. Your wet wipes package should be unique. You should ensure that you have branded in a way that sells your brand.
For example, if three different wet wipes are placed on a table, it can get easy for you to pick out the Dettol wet wipe. The reason for this is that the packaging is very unique.
You should apply the same when it comes to your goods. You can choose unique colors and even fonts on your packaging that will appeal to consumers and make them want to purchase your wipes.
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2. Material.
When it comes to the wet wipes package the material you use speaks a lot about your brand. If you are championing sustainability, you can make sure you have biodegradable packaging.
For the materials, you should make sure you are unique since these distinctive features make you stand out. For example, if you choose environmentally friendly material, the market will easily choose you.
Most of the time, it is not even about the materials, but the care for the environment that you are displaying that makes the market attracted to your products.
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3. Type of Seal.
Most wet wipe designs have seals. This is where one accesses the wipes.
According to the design that you choose, you should make sure that the wipes have a seal that is easy to use. Your market should immediately know how to get these wipes.
It gets frustrating when accessing a wipe which then ends up destroying the whole package. The are other wipes that make it impossible to pull one at a time and this leads to dehydration of the cleaning fluid.
The seal that you can choose can be one that can be torn off, especially for those wipes that are individually packed. Other wipes have reusable seals or others with lids that can be flopped.
Depending on what you choose, you should ensure that it makes it easy for your market to access them without causing any damage.
4. User Guidelines.
In every wet wipe package, you have to ensure you include a manual. The manual is normally put on the package.
The interactions are essential to ensure that your market uses the wipes effectively. It also becomes a great way to avoid any accidents.
For example, a person without much knowledge might use the wipes in their eyes and they might get irritated.
The user guidelines also become a way for new markets to learn about your product and how best to use them. As one uses this product, it can also create brand loyalty since they learn its different uses easily.
You can also employ these to make sure that your users know how to discard the wet wipes package once they are done.
5. Compliance with Regulations.
As a wet wipes wholesaler, the last thing you want to do is get in trouble with the law for selling goods that have not been authenticated. It can cost you your business and your reputation.
To show the authenticity of your goods, you have to have these regulations on your package. Your market should be able to trust your goods to purchase them and remain loyal to them.
Your wet wipes package should also follow the same procedure. It should be made of materials that are safe to use and that will not contaminate the wipes that are inside.
6. Expiration Period.
As you choose your wet wipes package, ensure you are aware of the shelf life of your wipes. It will then determine the kind of packaging that you choose.
If your wipes have a shelf life of five years, you do not want to choose a wet wipes package that has a shelf life of two years. It will lead to huge losses.
You have to be careful to have a package that will see that your goods reach their shelf life before they disintegrate and spoil the whole package.
7. Tamper Prevention.
If you do not use the right wet wipes package material, it becomes easy for it to be tampered with. The market does not take goods that have been tampered with.
It is therefore essential to ensure that your package is not easily tampered with and the wipes arrive in one sealed package to your consumers.
8.Size.
As you choose the dimensions for your wet wipes package, you have to make sure that they will fit your wipes. You do not want a huge package with six wipes inside.
It is misleading to your marekt and they might think you are reaping them off. If the package is too small and it has many wipes inside,then it becomes difficult and messy to use.
You should therefore ensure you have the right size and have the wipes packaged nicely.
Conclusion.
To sum up, the wet wipes package is as important as the wipes that will be inside. It is easy to pick out famous brands since they are packaged in a way that is easily recognized.
From the size, colors, seal type, and many other factors, you will have a package that stands out in the market. It gets easier for the market to easily pick out your brand.
Reach out if you have any queries and we are ready to help.
